Friday, November 19, 2010
Is it some kind of conspiracy?
Young adults and teens have long been denigrated by their elders. I remember how out of touch I thought adults were when I was in college during the late 60s. Boy did we take a lashing for "free love" and experimentation with drugs. Some of us would try just about anything for an altered state of mind. Alcohol was usually the favored and most easily available. Nothing has changed during the past 40+ years. Kids still want to experiment and drink to get drunk. However -- there's an evil, new twist that worries me. Drinks sold in jazzy looking cans with high octane alcohol plus caffeine are becoming a dangerous habit, particularly among college students. If you're too awake to realize you're actually drunk, odds are you're going to drink more without realizing you've had too much already. Kids are being hospitalized for alcohol poisoning and some are dying. Now I totally get that the main goal of any business is to make a profit. However, when a manufacturer purposely tries to fool the buying public into overdoing something they know is not in their best interest [like smoking or chewing tobacco] they deserve a slam. I was addicted to tobacco for years and was fortunate enough to give up cigarettes about 25 years ago. I drank to excess in college because it was the thing to do. Truly dreadful hangovers weren't even enough to get me to stop. Moderation only set in when I gained some maturity and realized how stupid [and ugly] I was drunk or high. The Food and Drug Administration (FDA) is starting to crack down on the manufacturers of these caffeinated, alcoholic drinks. Thank goodness! This product seems to have been developed to attract teens and young adults. Having been both during the wild 1960s and 70s, I get the appeal these drinks would have. Still, it's shameful that our-not-yet-mature-enough-to-know-better-youth are being screwed so heartlessly for profit!